Girls can grow up to be anything they want. Just look at UFC fighter Ronda Rousey.
Google’s decision to spend $3.2 billion on Nest Labs last year was more than just purchasing a company that made a name for itself by delivering cool Wi-Fi connected thermostats, plus smoke and carbon monoxide detectors. Presumably Google was buying into Nest’s longer-term vision for what Nest refers to as the “thoughtful home.”
Nest has now outlined more of that vision, built around tools aimed at developers, and a new online Works with Nest store to help consumers find Nest-compatible products, from smart door locks to lights. The store opens in November.
Nest says that more than 11,000 developers have accessed its tools to connect with Nest products through the cloud – and 1 in 8 Nest homes are using a Works with Nest integration.
It is opening up its so-called Nest Weave technical protocols to third parties. Weave had previously only worked with Nest’s own products.
The technology enables low-power devices in the home to communicate with each other securely and with no lag time, Nest says, even if the Wi-Fi goes down or is out of range, or one of the other devices in the Nest network crashes. And you can set up and control such products through the Nest app on your smartphone.
Nest is also letting third parties integrate their products with the Nest Cam security camera that Nest unveiled in June.
For example, if someone were to come through the first door protected by a smart lock, that could automatically trigger Nest Cam to capture a video.
One such partner is Philips, maker of the Philips Hue smart lights. If Nest Cam senses motion when no one is home, it can tell the Hue lights to automatically switch on.
Another partner is Mimo, whose smart onesie and baby monitor promise to work in tandem with Nest Cam to alert mom and dad when the baby is stirring.
Meanwhile, the Linus smart door lock from Yale will be the first third-party device maker to leverage Nest Weave. This connected residential lock will let you check if your front door is open or closed through the Nest app and set up different passwords (with different security privileges) for members of your family and visitors (no keys are used). Linus can also send safety and security alerts. Yale hasn’t announced pricing, and the product isn’t coming out until 2016.
Another smart door lock maker, August, is also working with Nest, as are such partners as Skybell, Petnet, GE, Tyco and Earth Networks, the company behind the WeatherBug app.
Nest vice president of engineering Matt Rogers says that consumers need not spend huge amounts to outfit their homes. You can add smart products over time as needed.
“You don’t want every app to know what is happening every time,” he says. “Your lock doesn’t need to know your energy usage, and your dishwasher doesn’t need to know if you’re home or not.”
Jon Jones pleads guilty in hit and Run…gets 18 months probation
Jon Jones has pled guilty to one count of leaving the scene of an accident, which came from an incident back in April. He was sentenced to 18 months probation.
Jones entered the plea in an Albuquerque courtroom and as part of the deal, Jones has been ordered to make 72 appearances with kids groups — to educate children about making good decisions in life.
UFC president Dana White was courtside while Jon’s case was in front of the judge.
Jones’ lawyer says the fighter takes “full responsibility” for his actions and did everything he possibly could to make things right with the victim. Lawyer calls the incident an “awful, awful mistake.”
Back in April Jones struck another vehicle, injuring a pregnant woman, and then ran from the scene. Jones’ lawyer says the victim has fully recovered from her injuries.
Jones addressed the court personally … saying, “I am here to accept full responsibility for what happened for my actions. I’m hoping that you give me an opportunity to redeem myself.”
Jones has been granted a conditional discharge, which means if he meets the conditions the judge sets, he will not be convicted of a felony.
OFFICIAL JON “BONES” JONES STATEMENT:
With regards to today’s decision made by the court, I am very happy to now be able to put this incident behind me. My actions have caused pain and inconvenience in the lives of others and for that I am truly sorry and I accept full responsibility. I have been working hard during this time away from my sport to grow and mature as a man and to ensure that nothing like this happens again. I have learned a great deal from this situation and I am determined to emerge a better person because of it. I apologize to those who were affected by my actions in this incident and I am hopeful that I will be given the opportunity to redeem myself in the eyes of the public, my family and friends as well as my supporters. I am not sure what the future holds for me but I plan to continue to do the work needed to be productive and successful in every aspect of my life.
When Apple tvOS becomes available in late October, the most influential man of our time will revolutionize entertainment more than four years after his passing.
Watching the presentation of the new Apple TV immediately took me back to a 2010 speech by Steve Jobs. He called Apple TV a “hobby,” and told us the number one thing people wanted from it: Hollywood movies and TV shows, anywhere and anytime. “It’s that simple,” Jobs said. “They don’t want amateur hour.”
This desire is driving a radical change in how people consume content. For example, Netflix just passed CBS in market cap value. A content-streaming subscription service passing one of the longest standing, most substantial commercial broadcast networks in the world? This disruption marks a clear shift toward convenience and user experience, and validates Jobs’ findings from early versions of Apple TV.
Bringing apps to TV
The new Apple TV comes with a tvOS for developers to build custom experiences on television. Why is Apple betting on a full-on app ecosystem? Because consumers no longer want just Hollywood movies and TV. They want all their favorite content, on any device, at any time. That includes access to high-quality games, shopping, music streaming, travel, communication, social media, and so much more.
Apple TV delivers that content by giving developers the freedom to build native experiences for large screens, but it goes one step further by really connecting phones to television. Did you find a new game you want to check out on your phone? Launch it on your TV. Did you see something interesting on TV you want to look up later? Add the app to your phone. TV becomes an extension of your personal device. It’s always been the best device for getting your undivided attention, and now it’s combined with the discovery and connectedness of your phone.
With tvOS, developers will take what they’ve learned from creating mobile experiences and apply it to the big screen. Apple just changed everything we know about TV.
Opportunities for sports and games
What’s the one thing everyone still uses their cable subscription to watch? Sports.
Major League Baseball pioneered the live-event app experience, and was front row for the Apple TV’s release. With MLB’s At Bat app for Apple TV, viewers can click on a grid of baseball games and stream them instantly. And the experience goes beyond watching — you can easily grab game stats, just like the native experience on your smartphone.
High-quality games like Guitar Hero Live, Disney Infinity and Crossy Road are already available on the device and you can switch from watching TV to playing games with a flick of your remote. This could be the beginning of the end for console setups that require controllers and cables as consumers choose a more connected player experience. For example, take your free-to-play game on the road to collect coins and gems. Then, when it’s time to set up the raid of the century, plop down in front of your 65-inch display with a bowl of popcorn.
What does this mean for marketers?
Marketers finally have an opportunity to connect content across devices.
A marketer might focus on acquiring new audiences on mobile with the goal of converting them to spend more time on Apple TV. Consumers might discover a new show on mobile, but watch the full series on TV. The reverse is also possible. In fact, we’ve already seen the largest mobile game developers in the world advertise on the Super Bowl.
Seamless cross-screen interaction means marketers can deliver timely, useful TV ads to consumers.
Consumer response can now influence interaction on other devices. This makes marketers even more concerned with consumer sentiment and gives them the tools to better tune their campaigns to avoid audiences that don’t want their products.
Convergence of brand and performance
Advertising on TV hasn’t changed much. It’s still measured by Nielsen estimates based on 0.02% of the population. In the past, advertisers considered TV a “lift” channel, not a direct-response channel.
Now, brand advertisers can emphasize engagement, because Apple TV breaks the barrier between brand and performance advertising. Real-time advertising on TV will help consumers engage with content they like and opt-out of things they don’t care about.
This realigns marketer’s incentives. Previously, publishers and entertainment companies were encouraged to show ads to as many viewers as possible. Now, consumers immediately engage and react when they view an ad, and publishers are motivated to deliver the right ads to the right consumers.
The bottom line: transparent measurement of consumer reactions on TV means ads we all hate will stop running, because publishers will come up with methods to help viewers opt-out of the ads they dislike.
The big question: Will Apple support an advertising ecosystem that corresponds to how apps work today?
The answer is yes. With the release of tvOS, Apple created an advertising identifier similar to the iOS IDFA upon which marketers currently rely. The important thing about this is that it will likely come with the same user permissions to opt-out and create pathways for marketers to serve ads and monetize apps effectively via Apple TV. It’s even possible Apple is thinking about the cross-device experience in disruptive terms, because tvOS will support deep links between apps.
So, developers: Get ready for the tvOS coming from Apple in late October. It’s going to change your ability to reach and captivate the world.
Marketers: You have an important job to do. Deliver a better experience. Make your marketing pertinent, and your ads enjoyable, interactive, and immersive. Your campaigns should truly engage an audience.
Steve Jobs nailed it in 2010 — consumers don’t have time for amateur hour.
The Walt Disney Company is among the lead investors in virtual-reality startup JauntVR’s $66 million Series C round of funding. It’s the latest evidence that Hollywood wants in on VR before the technology is widely available.
Silicon Valley-based Jaunt has developed an end-to-end cinematic virtual-reality content-creation platform that includes a custom camera capable of shooting high-end, professional-quality 360-degree footage, software for stitching the footage together, a distribution system, and a Los Angeles VR production studio. It announced the funding today.
CAA-backed Evolution Media Capital and China Media Capital joined Disney as lead investors in the round, which brings Jaunt’s total funding to more than $100 million.
Jens Christensen, Jaunt’s CEO, told Fast Company the company will use the new funding to scale up its existing operations and to bolster its growth around the world.
Jaunt is hoping to become the platform of choice for the filmmakers, advertisers, entertainers, and others who are increasingly producing videos and movies using 360-degree virtual reality. Among those already using its technology are musician Paul McCartney, film director Paul Feig (Bridesmaids, Spy), and The North Face apparel company.
The new funding comes at a time when cinematic VR is gaining a bigger foothold across a variety of industries. It’s been used to shoot everything from concerts to adventure sports to short narrative stories. After April’s catastrophic earthquake in Nepal, a dramatic VR film shot by the media company RYOT and narrated by Susan Sarandon showcased the medium’s storytelling potential by letting viewers see the impact of the disaster on the Himalayan nation.
Last week, Disney-owned ABC News unveiled a VR storytelling “experience,” produced in conjunction with Jaunt, that takes viewers to Damascus, Syria, where they can see a 360-degree view of life on the streets of that war-torn country. According to Christensen, that project was unrelated to the new funding.
With its new funding, Christensen says Jaunt will continue to focus on its hardware; the “hardcore computational photography software pipeline” its partners use to process their footage; apps for any VR device, from the Oculus Rift to mobile headsets like Samsung’s GearVR; and its Studio program.
The UFC returns to Dublin, Ireland as lightweight Dustin Poirier takes on Irishman Joseph Duffy inside the Octagon to see who can move up the divisions ranks. Plus, top contenders Stipe Miocic and Ben Rothwell will clash in a battle of heavyweights.