2012: Chevy Super Bowl Commercial
Zach Borst, a 26-year-old filmmaker from Long Island, N.Y., wrote, produced and assembled a one-minute ad about a graduate getting a Chevrolet Camaro as a gift for a Chevrolet competition. When you see it, you’ll realize why Chevy picked it to air in the upcoming Super Bowl to an audience of 110 million people.
Borst may be a homegrown filmmaker, but he’s been shooting video since he was seven, and has several quality commercials online. He’d also won a previous Chevrolet competition at the Tribeca film festival; knowing what the client wants does usually help in advertising. For the “Happy Grad” ad, Borst used friends for actors, camera help and locations.
“Happy Grad” — filmed by Borst and company in four hours — beat out 198 other video submissions and 400 scripts in the contest. To air, Chevy will spend at least $3.5 million for 30 seconds of air time.
Photo Of The Week
Firefighters rescue a family from a car dangling over a bridge after a fiery crash on Highway 101, California, US.
VIDEO: Twilight Airplane Landing At LAX
This is a cockpit view landing approach of a commercial airliner at Los Angeles airport (30 minutes compressed into 3 minutes, which is 10 X faster than normal speed.)
A very colorful and unique perspective of the city lights from the cockpit of a commercial jet as it makes some final turns before landing at LAX. The song is Los Angeles by Sugarcult.
The Sadde Six Arrival is from the northwest into Los Angeles International Airport (LAX). The downwind leg is entered over the Santa Monica (SMO) VOR and roughly follows the 10 freeway. The base leg turn is made along the 710, and final approach into runway 24R parallels the 105. Initial altitude is 10,000 feet and the runway elevation is approximately 125 feet.
Very Cool Extreme Sports Video
A compilation of the most awesome bicycle, snowboard, ski, snowmobile, parkour, diving, rallycar and skate sports clips of 2011.
iPitch: Apple Prepares Bid For TV Rights
Apple could be set to rush soccer broadcasting into a new era with a revolutionary, multi-billion dollar bid for television rights to the English Premier League.
The technology giant is interested in acquiring exclusive rights to screen EPL games in England when the next package (for the 2013-2016 seasons) is tendered. The Cupertino, Calif., company is set to wade into a bidding war with established television heavyweights such as Rupert Murdoch-owned Sky Sports, ESPN and Al Jazeera.
This is would of course be a major push for its platform of Apple TV, which costs less than $100 which allows users to stream internet content on their television screens. The company already showcases properties from Major League Baseball, the National Hockey League and the National Basketball Association. But this is way different.
By going for the full British television rights to the EPL, one of the most lucrative sports products in the world, Apple could be signaling the start of an assault on true broadcast television.
Apple’s interest was first revealed by Charles Sale of London’s Daily Mail newspaper and was confirmed to Yahoo! Sports by Apple sources this week. The company is still in the early stage of formulating its bidding plans, but is keen to expand its sports packages and it sees soccer as a valuable way to gain a stronger footing in the British market.
The flurry of excitement surrounding the Apple news was further intensified due to the ongoing rumors in the technology field of a new, secret Apple television product that may be released at some point over the next two years.
60 Minutes: Mikhail Prokhorov
A 60 Minutes piece from last year looks at the life of the richest man in Russia, Mikhail Prokhorov. Very interesting story and how luck + timing can be your biggest friend.
