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Amy Schumer to Host 2015 MTV Movie Awards

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amy_schumerAmy Schumer will host the 2015 MTV Movie Awards in April.

The Inside Amy Schumer star broke the news herself on Twitter Wednesday night, writing, “I am hosting the @MTV Movie Awards!! #Cheers” along with a photo of herself holding a prescription bottle.

“Wickedly funny and sharply insightful, Amy Schumer is perhaps the most ascendant talent in comedy today and she’s on the brink of an epic year,” MTV President Stephen Friedman said in a statement. “We are thrilled to work with Amy to create an unpredictable and hilarious showcase for Hollywood’s biggest blockbusters and brightest stars in what promises to be the most combustible Movie Awards ever.”

Schumer added: “I am honored to be hosting the awards. I will carry the audience with me like a teen mom #breaktheinternet #breakmywater.”

Season 3 of Inside Amy Schumer will premiere on Comedy Central in April. In July, Schumer’s comedy Trainwreck, which she wrote, developed and stars will hit theaters.

The 2015 MTV Movie Awards will air live on Sunday, April 12 at 9/8c.

UFC 181: [Behind The Scenes]

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Episode #1 of UFC 181 Embedded; welterweight champion Johny Hendricks spends his holiday weekend in Las Vegas before fight week madness and media obligations truly begin. While “Bigg Rigg” unwinds on a golf course, his opponent Robbie Lawler deals with two flat tires on his way out of town for a press tour. The challenger eventually makes his way to the West Coast, where he talks up his fight – and the weather forecast. UFC 181: Hendricks vs. Lawler II, taking place Saturday, December 6, on Pay-Per-View.

Episode #2 of UFC 181 Embedded; UFC lightweight champion Anthony Pettis muses on his upcoming fight and the big-city sights during a media day in New York City. Across the country, his challenger Gilbert Melendez makes his final preparations in San Francisco before boarding a flight to Las Vegas. Back in the Big Apple, UFC women’s bantamweight champion Ronda Rousey, middleweight champion Chris Weidman, recording artist Swizz Beatz, UFC President Dana White and UFC CEO Lorenzo Fertitta gather to announce a groundbreaking apparel deal with Reebok.

Episode #3 of UFC 181 Embedded; the mood is light as the stars of the fight card arrive in Las Vegas, including heavyweight foes Brendan Schaub and Travis Browne. Main event star and welterweight champion Johny Hendricks and opponent Robbie Lawler both spend some downtime shopping at very different retailers. Lightweight champion Anthony Pettis and his challenger, Gilbert Melendez, narrowly avoid a run-in in the UFC office.

Episode #4 of UFC 181 Embedded; lightweight champion and Wheaties cover model Anthony Pettis makes minor adjustments in advance of his upcoming title fight. Challenger Gilbert Melendez takes a focused approach to his final training sessions. At the host hotel, welterweight champion Johny Hendricks and top bantamweight Urijah Faber make time for a veteran fan, while welterweight headliner Robbie Lawler relaxes with an old teammate, UFC Hall of Famer Matt Hughes. Heavyweight Brendan Schaub wrestles with last,-minute nerves, while his opponent Travis Browne works out with former champion Frank Mir and coach Ricky Lundell.

Athos: The Future Of Connected Workout Clothes

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Athos is a Silicon Valley startup with a new kind of “smart” workout clothing line that aims to improve your performance and prevent injury using data generated from the wireless fabric. It’s betting this technology will be the future of workout clothing.

The bluetooth enabled Core device is $199 and the pants or shirts are each $99. Each item is gender specific and can be worn underneath other workout clothes. They are machine washable and come with hidden pockets to store things like keys and cash. The clothes are slated for mass consumption sometime in early 2015.

Roger Federer’s $10 Million Swiss Villa

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Roger Federer is arguably the greatest tennis player of all time, having won 17 Grand Slam singles titles and a tour-leading 68 wins this season at the age of 33.

Success on the tennis court also means that Federer earns more than $30m annually from endorsements alone. He holds the record for most career prize money earnt at over $68 million.

And it’s those lucrative sponsorship deals with the likes of Nike, Gillette, National Suisse, Rolex, Lindt, Mercedes Benz, Wilson and Moet-Chandon which have enabled him to build a new £6.5m house in his native Switzerland.

After construction delays, the Federer family are now about to finally move into their new villa in the Swiss Alps, reports Swiss newspaper Schweiz am Sonntag.

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The villa is 500 square metres, has three floors, a swimming pool, a glass dome around the dining room and views of lake Zurich.

Swiss media reports claim that the villa will be split into two separate luxury chalets, one for Roger, his wife Mirka and their two sets of twins, and the other for his parents Robert and Lynette.

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REEBOK, UFC ANNOUNCE LANDMARK APPAREL DEAL

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Reebok_UFCReebok and the UFC are joining forces in a groundbreaking six-year partnership that will see the global fitness leader become the exclusive outfitter and apparel provider for the world’s leading mixed martial arts organization.

The Reebok/UFC apparel line, which will include exclusive “Fight Week” gear, “Fight Night kit” as well as UFC fan gear, will be developed in conjunction with UFC and its athletes, including current Reebok-sponsored fighters Johny Hendricks, UFC Welterweight Champion, and UFC Lightweight Champion Anthony Pettis.

“This will be the biggest non-broadcast partnership that our company has ever signed,” said Lorenzo Fertitta, UFC Chairman and Chief Executive Officer, “so it is significant.”

The alliance between two global sports brands is similar to the exclusivity deals the NFL, NBA, Major League Baseball and other worldwide sports leagues and teams sign with well-established fitness companies, with a twist:

UFC will be distributing the vast majority of the revenue received from this partnership to the athletes, Fertitta said, and the company is investing in this platform to create long-term value in the brand and its athletes. What’s more, Reebok is pouring money into research and development of apparel and gear specifically designed for MMA athletes.

A percentage of all Reebok/UFC product sales will be donated to Fight for Peace, a non-profit organization that combines boxing and martial arts with education and personal development in communities affected by crime and violence. Fight for Peace was founded in 2000 to provide an alternative to the armed violence and drug trafficking impacting young residents in favelas in Rio de Janeiro, Brazil.

Athletes will be compensated for their compliance with the 2015 UFC Outfitting Policy by way of a tiered system based on each fighter’s ranking at the time of the event weigh-in, irrespective of broadcast type and placement on the fight card. UFC weight-class and pound-for-pound rankings are determined by a voting panel of media members who consider only fighters in active status in the organization.

Among the policy benefits:

– Associating UFC athletes with a global athletic footwear and apparel brand, with high quality performance apparel specifically developed, tested and produced for MMA athletes.

– Guaranteed income for each fight, eliminating the burden of seeking sponsors on a per-event basis.

– Opportunity to generate royalty income from the new athlete-specific products created through the program.

– Fighters can choose from an array of colors and styles of apparel and kit, allowing for some form of customization.

What will change?

Athletes will no longer be permitted to have outside sponsor logos on athletic apparel during UFC fight week official events, including fight night, UFC-produced content or other official UFC events.
And individual sponsor banners will no longer be permitted for the walkout or inside the Octagon beginning with the UFC event on July 11, 2015, coinciding with International Fight Week in Las Vegas, Nev. The new policy will start the week of July 6, 2015.

Athletes can continue to maintain their individual apparel and non-apparel sponsors outside all UFC events, and existing or prospective sponsors may use an athlete’s name and likeness. But they cannot use UFC trademarks unless they have a direct commercial relationship with UFC.

UFC President Dana White, who has been contacting athletes directly to explain the new policy, said the response has been positive.

“Pretty much everybody, the men and women that I’ve talked to, they’re pretty excited about it,” White said. “I really got no negative feedback whatsoever, from anybody.

The additional revenue stream should curtail the distractions many up-and-coming athletes face in scrambling to secure sponsorship and funding.

“We’re bringing our commercial growth – the UFC brand and our athletes together – so it’s a win-win for all of us,” Fertitta said. “It’s going to help the fighters, because it is going to allow them focus more on their training and not have to run around to get some of these sponsors . . . that aren’t blue-chip, Fortune 500 companies.”

Another sponsor logo may eventually appear on UFC kit, Fertitta confirmed, “but it’s going to be a major global brand like you see in some of these other sports, like the European soccer leagues.

“Just that alone is going to change the perception of the sport, the perception of the athlete, the level that we are at. This is a true game changer,” said Feritta, putting the Reebok partnership on par with other brand-defining moments in UFC history, among them the launch of “The Ultimate Fighter” reality show on Spike TV; the FOX Sports partnership and deals with global brands Budweiser and Electronic Arts.

The tiered compensation levels for fighters, based on the media-selected rankings system, will reward champions of the respective divisions the most. Other tiers will reward fighters ranked 1 through 5 (Tier 2); 5-10 (Tier 3); 10-15 (Tier 4). Unranked fighters will be compensated at a Tier 5 level and those non-ranked fighters will receive the same compensation.

The distraction of haggling with last-minute sponsors is largely over for many UFC athletes, without restricting their ability to retain alternate sponsors outside of official UFC-sanctioned appearances and events.

“Whether you’re at the top of the heap or the bottom,” White said, “you know every time you step in there, you’re getting paid. You have a sponsorship.

“It’s more incentive to get bigger and get better.”

Said Fertitta, “We feel like we’ve created a (sponsorship) program that will be as much, and in some cases, more than (some fighters) are currently making. They’re still going to be able to keep their other sponsors, so we look at this as being additive. On top of that, they get a royalty for anything that gets sold that actually has their name on it.”

via @UFC

Digital Players Grab 20% Of TV Households

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apple.tvThe rapid rise of digital streaming media players — Apple TV, Roku and Chromecast — has now given these devices nearly a 20% total share of all U.S. TV households in 2014, up from 12% in 2013. A study from market researcher GfK shows that Roku has a 6% share, with Chromecast at 5%, Apple TV at 4%, and Boxee and Amazon Fire TV each at 1%.

Although Chromecast adoption has quickly grown — Chromecast equaled Apple TV’s penetration in less than a year — GfK suggests its usage seems to be waning. Thirty-one percent of respondents say they are using Chromecast “less often,” versus 24% who say they are using it “more often.”

Apple TV and Roku have better results. Forty-two percent say they are using Apple TV “more often” and 17% “less often.” For Roku, the data is 35% “more often” and 22% “less often.”

GfK says at least one in six digital streaming devices users end up cord-cutting or cord-reducing from traditional pay TV providers — Fewer Chromecast and Apple TV users than Roku users are cord-cutters/reducers.

For individual entertainment apps, Netflix tops all three major devices when it comes to regular use. For Roku, Amazon Prime Video is in second place, followed by Hulu Plus. For Apple TV and Chromecast, YouTube is the second most-used app, followed by Hulu Plus. YouTube is not offered on Roku; Amazon is not offered on Chromecast or Apple TV.

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