An intimate glimpse at the life of rising women’s MMA star Paige VanZant.
FIGHTLAND visits her at Urijah Faber’s Ultimate Fitness, where she trains with Team Alpha Male, and at her home she discusses her origins, Ronda’s influence and what she hopes to bring to the sport.
Nike’s #BetterFotIt campaign debuted with a 60-second ad, created by Wieden+Kennedy.
Nike sees women as a hugely important part of its customer base. They believe its women’s line could add $2 billion of additional sales by 2017.
And to make sure that happens, Nike has just invested in its biggest ever advertising push targeting women.
Unlike other Nike campaigns, which usually focus on already-accomplished athletes, the idea of this push is to encourage women to challenge themselves, even when they’re at the beginning of their fitness journeys and way out of their comfort zone.
Alongside the TV ads, Nike is also encouraging women to share their experiences on social media, using the #BetterForIt hashtag, and it has launched a “90-day better for it challenge” which combines workouts from the Nike+ Training Club App and the Nike+ Running app.
Targeting women specifically is not a new idea for Nike, but this is its largest concerted global marketing effort to date. Nike expects its women’s business to grow faster than its men’s business, from $5 billion at the end of this fiscal year to $7 billion by 2017, according to Bloomberg. The company will open a second women’s-only store in Shanghai at the end of the month.
Nike says that it already has a digital community of 70 million women who look to the brand when it comes to sports and fitness. That community is growing and becoming more active. There are more female runners in North America on its Nike+ app (54% female, 46% male,) and globally the amount of female runners joining the app is growing at a faster pace than men, especially across Europe and China.
Under Armour, which recently surpassed Adidas to become the second biggest sportswear brand in the US, launched its largest-ever global women’s marketing campaign earlier this year and signed deals with supermodel Gisele Bundchen and ballerina Misty Copeland. Meanwhile, Lululemon is offering a wider selection of styles, colors, and prints, and has improved its customer service, according to Reuters. Reebok of course has UFC fighters Ronda Rousey and Paige VanZant.
The new Nike campaign is similar in style to a much-lauded ad currently running in the UK: “This Girl Can” for government organization Sport England. Where “This Girl Can” differs from the Nike campaign, however, is that it celebrates women of all shapes, sizes, age, and experience who are participating in sport (whereas the Nike campaign shows women of a similar, slender size.)
“This Girl Can” has been watched more than 7.8 million times on YouTube since it launched in January. Watch it below.
Led by better than expected growth in the U.S. and other corners of the globe, Netflix added a record 4.9 million new streaming subs worldwide in the first quarter, soundly beating its forecast of 4.1 million.
Netflix ended the period with 59.62 million subs, and expects to add a more modest 2.5 million in the second quarter.
In the U.S., Netflix added 2.28 million subs, extending its total to 41.40 million. It expects to add 600,000 in the second quarter.
“We are increasingly spending on the promotion of our original content rather than emphasizing attributes of the Netflix brand and service that are now more familiar to consumers,” Netflix said in a letter to investors. “Early tests in international markets suggest this content focus is aiding member acquisition.”
UFC® returns to the Bayou State with a light heavyweight showdown between Lafayette’s Daniel Cormier and fifth-ranked Ryan Bader on Saturday, June 6 at Smoothie King Center in New Orleans. This marks the first UFC event in New Orleans since 2011.
Born and raised in the heart of Cajun Country, third-ranked UFC light heavyweight Cormier (15-1, fighting out of San Jose, Calif.), comes home to face rising contender Bader in hopes of getting another shot at the 205-pound world title. The former two-time U.S. Olympian makes his return to the Octagon® after challenging UFC light heavyweight champion Jon Jones at UFC 182 in January. Fueled by another chance at the world title, “DC” looks to put on an impressive performance against Bader to cement his place at the top of the division’s contenders.
Since winning The Ultimate Fighter® Season eight, Bader (20-4, fighting out of Tempe, Ariz.) has made a steady climb through the 205-pound rankings by besting top-ranked opponents Phil Davis, Ovince Saint Preux, former UFC light heavyweight champion Rampage Jackson and Antonio Rogerio Nogueira. After rattling off four consecutive wins, the former two-time Division I All-American wrestler at Arizona State University has earned a shot against one of the UFC’s elite in Cormier. With a win over DC, a title shot for Bader will undoubtedly soon follow.
In addition to Cormier’s homecoming, UFC FIGHT NIGHT® showcases Louisiana’s best as former LSU fullback and member of the 2007 NCAA Division I National Football Championship team Shawn Jordan (17-6, fighting out of Baton Rouge, La.) meets New Orleans-born Derrick Lewis (12-3, 1NC, fighting out of Houston, Texas), whose resume includes 11 knockout victories. Plus, after making an impressive UFC lightweight debut against Diego Ferreira at UFC FIGHT NIGHT: MENDES vs. LAMAS, surging lightweight contender Dustin ‘The Diamond’ Poirier (17-4, fighting out of Coconut Creek, Fla.) makes a quick return to the Octagon to fight in his home state of Louisiana.
Senna director Asif Kapadia’s forthcoming documentary focuses on interviews with parents, friends and ex-husband of singing star Amy Winehouse
Amy, Asif Kapadia’s documentary on fame, mental illness and Amy, has its first trailer.
Backed by the vocal track for Winehouse’s hit Back to Black, the clip shows archive footage of the jazz-pop singer that foreshadows her early death. The teenage Winehouse is shown posing for home videos, recording her Grammy award-winning second album and running from a crowd of paparazzi outside her Camden home. “I’m not trying to be a star or anything other than a musician,” she says.
Kapadia’s documentary charts Winehouse’s story from her childhood in Southgate, north London, to her death from alcohol poisoning in 2011. In similar style to Senna, his 2010 film about the Formula One driver, the director avoids showing his interviewees on screen, and instead mixes audio from new interviews with Amy’s parents, childhood friends and her ex-husband, Blake Fielder-Civil, with archive footage.
Implicit in the trailer is the film’s sense of Winehouse as a victim of success. The singer – who struggled with drug and alcohol addiction, depression and bulimia – was plagued by the press and shocked by the attention that her bluntly honest songs and remarkable voice attracted.
“I don’t think I’m going to be at all famous,” says a pre-fame Winehouse in the trailer. She became, of course, extraordinarily famous. Her problems became her songs, which became her image, which made her – for better or worse – an icon.