Beauty Brand Switches Ad Agency
February 11, 2010 | admin | Comments 0
NEW YORK (AdAge) – Beauty product marketer Revlon has switched its nearly $100 million U.S. media-planning and -buying account from Aegis’ Carat to WPP’s MediaCom without a review, executives with knowledge of the situation have confirmed. The split is apparently due to Revlon and Carat being unable to agree to financial terms, executives have said.
Filed Under: Beauty
