Nike Ad on Skyscraper
June 25, 2010 | admin | Comments 0
Nike just unleashed another part of its World Cup “Write the Future” campaign, this time with a skyscraper as the medium: Using LEDs, soccer players’ photos and accompanying text are beamed onto Johannesburg’s 30-story Life Center Tower. The 90-meter high images are accompanied by up to 57 characters of user-generated text, a response to Nike’s instruction to soccer fans to “Write Your Headline.”
Filed Under: Sports
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