Huge Music Video News
August 09, 2010 | admin | Comments 0
Once the most popular vehicle for music promotion, MTV has just lost its access to the world’s largest record label. Universal Music Group announced Friday that MTV.com will no longer be carrying its artists’ music videos, a big blow for the music channel given that UMG represents 25% of the global market. Instead, the label will broadcast its videos via the online music-video site Vevo, the Hulu-for-music-videos platform that has been growing in popularity with help from partner YouTube. With record labels now taking sides, here’s how the war is playing out between Vevo and MTV.
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