Apple introduced a new app at a press event in Cupertino, CA. – that aims to make it easier for Apple TV owners to find the shows they want to watch. The app, aptly called “TV,” will be available to U.S. consumers on Apple TV, iPhone and iPad by the end of this year.
The new app aggregates TV shows and movies from multiple content providers, allowing users to quickly get back to their favorite shows without the need to find and open separate apps manually. Some of the content partners shown on stage Thursday included Hulu, Showtime, Starz and HBO. Notably absent was Netflix: That’s because the video streaming service isn’t part of Apple’s new TV app, as Variety was able to confirm.
The TV app shows new episodes as they air, as well as the next episodes of recently watched shows. It also features a discovery section, allowing users to find new content. Another section of the app gives easy access to all content bought or rented via Apple’s iTunes store. Consumers will also be able to directly subscribe to third-party video services like Hulu.
Companies like Netflix, Google, Amazon and Apple typically don’t talk about the details of their agreements — but it looks like Apple and Netflix just couldn’t come to terms on this new TV app.
Filed Under: Tech