Snap Inc, owner of the popular messaging app Snapchat, set a lower-than-expected valuation range on Thursday, amid mounting investor concerns over its unproven business model, slowing growth and tight founder control.
The company, which filed for an initial public offering earlier this month, was widely expected to be valued at between $20 billion and $25 billion. However it said on Thursday it was targeting a valuation between $19.5 billion and $22.3 billion, ahead of an investor roadshow due to start on Monday in London.
The lower valuation range reflected initial investor feedback, as well as Snap’s aim to ensure there is sufficient demand for shares of the company that it trades up on its first day in public market.
Filed Under: Social Media