Walter Isaacson’s Steve Jobs true biography is due to hit e-readers and bookshelves and mailboxes (if you pre-ordered the old-fashioned way on Amazon) on October 24, and its gathering up the kind of pre-release press and enthusiasm usually reserved for one of Jobs’ product launches. According to one Simon & Schuster insider, “it’s definitely going to be the biggest nonfiction book of the year.”

When news of Jobs’ death came out, Amazon pre-orders of the book were just warming up, but 24 hours later, preorders had shot it to the top of the Amazon best-list, and it hasn’t budged since. Within days, Sony bought the movie rights to the book.