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Nike Just Made Back to The Future’s Self-Lacing Shoes a Reality

The Nike Mag is coming. A reality version of it, at least. It’s called the Nike HyperAdapt 1.0 The elusive shoe, from the fictional film Back to the Future II, has been something fans have begged Nike to create. Arguably a white whale of shoe enthusiasts, the shoe, power laces and all, had yet to […]

Nike SNKRS App For Android Sneakerheads

This might be a first for Chill Report (mentioning Android that is) although the NIKE SNKRS app is now on Android, so it’s worth mentioning for our readers. The app is a shortcut for buying in-demand kicks. About a year after launching its SNKRS app on iOS, Nike is finally dropping a version for Android. […]

Sports Brands Investing More Dollars in Women

Nike’s #BetterFotIt campaign debuted with a 60-second ad, created by Wieden+Kennedy. Nike sees women as a hugely important part of its customer base. They believe its women’s line could add $2 billion of additional sales by 2017. And to make sure that happens, Nike has just invested in its biggest ever advertising push targeting women. […]

Nike Ad on Skyscraper

Nike just unleashed another part of its World Cup “Write the Future” campaign, this time with a skyscraper as the medium: Using LEDs, soccer players’ photos and accompanying text are beamed onto Johannesburg’s 30-story Life Center Tower. The 90-meter high images are accompanied by up to 57 characters of user-generated text, a response to Nike’s […]

New Tiger Woods Nike Commercial

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