Freiburg (dpa) – SC Freiburg’s CFO Oliver Leki has brought a new variant into play in the discussion of how to distribute revenues from the sale of television rights to the Bundesliga.
In the future, “the relationship between sport success and financial commitment must be rewarded,” he said in an interview with “Kicker.” “An example: if two clubs finish 8th and 9th, but the ninth club only had half the budget of the eighth, then I think this result is very commendable,” explains the 47-year-old. This would nullify the incentive to invest too much, “which in turn contributes to economic stability”.
He did not believe in an even distribution of funds, “because that goes against the concept of performance in top sport. The sporting success expressed in the table must remain in the foreground.”
In the same issue of “Kicker”, DFL Director Christian Seifert also spoke out against a redistribution of TV revenues in order to open up the battle for the title again. “I think it is an illusion that a completely equal distribution of national media revenues is the key to a more exciting title fight,” said the head of the German football league.
Since the television rights were granted in June, there has been a change in the previous distribution mode. For the seasons 2021/22 to 2024/25 in the Bundesliga and the 2nd Bundesliga, a total of 4.4 billion euros was earned, some 240 million euros less than in the current TV contract that runs until June 2021.