Alibaba Group affiliate and online marketplace ‘Drawer Bangladesh’ has organized the campaign Eleven (11.11). Alibaba Group, the parent company of Daraja, first launched it in 2009 and held the first in Bangladesh in 2016.
Note that XI XI (11.11) is the largest online shopping event in the world, about 16 times larger than Amazon Prime Day and about two and a half times larger than Black Friday. 11.11 Daraja is again ready to invite buyers for a solo campaign.
With over 1 crore products and huge discounts, Daraj is coming to this one-day event with a complete shopping experience for shoppers. Special attractions include 11 Taka Mystery Boxes, pre-sale discounts, 1 Taka game, double Taka vouchers, brand double Taka vouchers, international DFG tournaments and other offers including special launches. There will also be free delivery from vendors on special brands on 11 November. Pre-sale has been organized keeping in mind the convenience of buyers
The campaign will run from 4 to 10 November where they will be able to enjoy some products at a lower price than the 11.11 campaign. There will also be a ‘Make a Wish’ campaign on the doorstep until 2 November, where lucky lottery winners will have the opportunity to fulfill their wishes by sharing any moment of 11.11 on Facebook. There is also a chance to win a Toyota Aqua car by playing 1 taka game.
On the occasion of XI, smartphone launches of various popular brands are at the door. These include Xiaomi, Motorola, Infinix and Realmy.
On the occasion of this campaign, the drawer is offering discounts and cashbacks through payment partners through which additional discounts can be availed. Payment partners include BRAC Bank, Citibank, Eastern Bank Limited, Mercantile Bank, Standard Chartered Bank and bKash.
Syed Motahidul Haque, Managing Director, Daraz Bangladesh, said: Daraj broke the record of the last two years by getting orders of about 15 times more than normal during the campaign and this time we are going to celebrate the eleven eleven campaign even bigger. ‘